The merino crew, in three greys
Knitted in a single fine weight and cut clean at the neck, so it sits under a coat or on its own.

Knitted in a single fine weight and cut clean at the neck, so it sits under a coat or on its own.



NEWMid-season prices on the pieces we over-cut, and a capsule of six that goes with everything already in the drawer.

Up to 25% off knitwear and shirting, while the sizes last

One coat, two shirts, a dress and two knits that do the whole week
Every pattern is drawn, graded and sewn under one roof. No white-label, no middle rail.
We buy end-of-roll and certified natural fibres, traced to the mill and used until they run out.
Black, white and a fixed set of greys, so a piece bought last year still matches the one bought today.
A dropped hem or a tired seam is a phone call, not a form. Free, for as long as you own it.
Every garment is fitted on three body types before it ships, and the measurements are on the page in centimetres — no guessing, no vanity sizing.
Try it at home against what you already own. If it does not earn its hanger, send it back free within a month, worn or not.
Send us a worn-out piece of ours and we will recut the cloth or recycle the fibre — and knock 15% off the replacement.
Shipped in recycled board with the emissions offset at source. Two working days across the country, no plastic in the box.
One letter a fortnight — new cuts, restocks and the odd members-only price. Nothing else.
Free to send, easy to send back, and paid for in a way you can trust.

Every order over $150 ships free across the country, in recycled board, within two working days.

Thirty days to change your mind, a printed label in the box, and a refund the day it reaches us.

Card, wallet or instalments — all handled by the processor, so your details never touch our servers.

23 March 2026
“100% cashmere” tells you almost nothing. Fibre length, ply and gauge tell you everything, and none of them are on the label.

08 March 2026
“Buy less, buy better” is a slogan until you divide the price by the number of wears.

19 February 2026
Free darning for the life of the piece. It is not charity — it is the cheapest marketing we have ever run.